CONSELHO EXECUTIVO DAS NORMAS-PADRÃO - CENP is a non-profit civil association, was founded in São Paulo, on December 16, 1998, by ABA – Associação Brasileira de Anunciantes, ABAP – Associação Brasileira de Agências de Publicidade, FENAPRO – Federação Nacional das Agências de Propaganda, ABERT – Associação Brasileira de Emissoras de Rádio e Televisão, ABTA – Associação Brasileira de Televisão por Assinatura, ANER – Associação Nacional de Editores de Revistas, ANJ – Associação Nacional de Jornais and Central de Outdoor.
CENP shall have its headquarter and venue in this capital, the city of São Paulo, at Avenida Paulista, 2073 - Horsa II, 6° andar – Conjunto Nacional - CEP 01311-940, and unlimited duration.
1st § The dissolution of the Association can only take place by an absolute and unavoidable, legal or material impossibility to fulfill its purposes in any way, duly confirmed in a General Meeting, convened at least thirty (30) days in advance and assembled for this purpose.
2nd § The dissolution referred to in the preceding paragraph may only be made by vote of, at least, two-thirds (2/3) of its members, pursuant to article 12, in good standing with the social payments.
3rd § In case of dissolution, the assets will go to the National Council for Advertising Self-Regulation - CONAR, nonprofit organization, or in the event such entity ceases to exist, to another, that takes care of the advertising activity, including in the educational context, which shall be indicated in the Meeting that approves the dissolution of the Association.
CENP shall be governed by the laws of the Country, by these Bylaws and by the "STANDARD RULES OF THE ADVERTISING ACTIVITY" whose principles constitute the regulatory standards establishing, in trade relations, the Code of Ethics of the Advertising Activity established by the 1st Brazilian Advertising Congress, with force of Law according to the provisions of art. 17 of Law No. 4.680 of June 18, 1965, and shall be observed by all the Advertising Agencies, Communication Vehicles, signatory or acceding Advertisers.
CENP, at the discretion of its Executive Board, may maintain representations in all Brazilian states.
Sole Paragraph The representation shall observe the provisions of these Bylaws and may have administrative and financial autonomy where the Executive Board deems appropriate.
CENP’S social purposes are:
The certification referred to in Article X of this item is awarded to the requesting agency's headquarters and shall be valid for all legal purposes, throughout the national territory.
CENP has legal personality and distinct equity in relation to its members and members of the bodies created by these Bylaws, which do not jointly by the obligations incurred thereby.
CENP’s equity shall consist of the material assets represented by all its movable or immovable property, bonds and product donations and legacies, of which shall be made, at the end of each fiscal year, the respective inventory.
The social panel of CENP shall be constituted by the entities that founded it and, separately, by Advertisers, Advertising Agencies and Communication Vehicles operating in the country and entities of the advertising market that adhere to the Standard Rules of the Advertising Activity.
Associates are classified into:
The company technically certified by CENP will be considered an associated, keeping this condition in the presence of certification, which is granted for a specified period, renewable, if the technical requirements laid down by CENP are met.
The certification ensures to the Agencies all the associate benefits established by the Bylaws, excluding the rights set out in art. 12, Item I.
In the certification request the Agency shall prove its condition of company with the social purpose of advertising and publicity by presenting a tax document of Employer Union Contribution or be affiliated with one of the funding entities representatives of its category.
In the case of Agency of recent business creation, not associated with founding entities, the certification, upon compliance with the technical requirements, shall be granted temporarily until it proves the requirements referred to in the previous paragraph.
The certified agency shall exercise, for all legal purposes, the rights set forth in art. 12, Item I, through the founding entities representing advertising agencies.
The associated Communication Vehicle shall be entitled, exclusively, to the deposit of its price lists in a system maintained by the entity. The associated advertiser company and the certified agency, also exclusively, shall be entitled to consult the lists deposited, respecting the security technical criteria established by the depositing entity.
Effective associates shall indicate, in the application for membership, which the founding entity shall represent them in the governing bodies of the entity, including in the General Meeting.
The participation of Effective associate in an administration and ethics body shall be by indication of the Founding associate that represents it.
May only be admitted to CENP as:
Exception made to the representative of the Union before the Executive Board, it is forbidden the representation before the CENP bodies through individuals in the exercise of legislative mandate or public service of trust of any branches of the Federal, State and Municipal authorities.
The admission to CENP social panel shall be made by the following key provisions:
Candidates to Institutional associated shall be considered accepted when their proposals are approved by the Board of Directors and the Executive Board.
The Honorary associated shall be admitted to the social panel by appointment of the Executive Board to the General Meeting for approval.
In the act of admission of Institutional and Effective associated shall be informed the payment condition of the associative contributions.
Any associate may, at any time request its resignation, upon presentation of the written request addressed to the CENP’s administrator President, being it deferred once proved that it is in good standing before the association. If it is not, the dismissal shall be granted and the debt converted into title for the future receipt.
The rights of associates are:
The establishment of procedure shall be officially held by CENP, even if resulting of associated representation, avoiding the initiation of procedure without verified evidence.
The Honorary associates may participate in the General Meetings with right to voice and without voting rights.
The duties of the associates extended to individuals representing them before CENP are:
Sole Paragraph - At the initiative of CENP’s administrator President, according to art. 35 of these bylaws, whenever effectively verified, an ethical procedure shall be established to determine the participation of associates in acts that could compromise the good name and the respect to the advertising activity, within the provisions of the Bylaws and the Internal Rules of the Ethics Council of the entity and the laws governing advertising.
Constitute violations of social discipline subject to the sanctions provided for in these Bylaws:
The certified agency that, provenly, and by unappealable decision of the Ethics Council, loses the certification, including for deviation of the purpose in its business activities shall lose the condition of associate.
The purpose of deviation from business activities, also proven by unappealable decision of the Ethics Council, shall mean the loss of associative condition of effective associate with the decision being posted on the entity's website.
The deviation from the purpose mentioned in the previous paragraphs shall be characterized by moral and/or material losses to the publicity and advertising activity, to good business practices and the free exercise of the advertising business activity.
Offenses against social discipline shall be punished, according to their severity, with the following sanctions:
The suspension due to violation of Item VIII of the previous article shall have administrative nature irrespective of ethical behavior and shall remain in force as long as the default and in the case of agencies, shall result also in the suspension of the technical certification.
The warning penalties, censorship and suspension shall be imposed by the Superior Board and implemented by CENP administrator President in decision adopted by secret ballot and by a majority of two-thirds (2/3 ) of those present.
All penalties related to delinquency and other material obligations, shall be imposed and enforced by the CENP administrator President.
The General Meeting shall impose the penalty of elimination to founding associate.
The process of application of the penalties due to disciplinary offense, except the provisions in item VIII of Article 14, shall have contradictory character, always ensuring to the accused the broad right to defense.
The associate shall receive the notification, sent by mail, fax, or through electronic media, and with proof of receipt, informing the content of the possible offense, and shall have a six (6) working days period, from the receipt, to present a defense.
The result of the Superior Board appreciation shall also be communicated in writing with return receipt (A.R.).
The Superior Board, at the initiative of one of its members or associate in full enjoyment of its rights, may represent, disciplinarily, being the proceedings deemed confidential.
Sole Paragraph
The readmission as an associate shall occur only when the Superior Board at the request of the person concerned and by a simple majority, judges remedied the effects of the act which led to the elimination and understands that there is a willingness to comply with the Bylaws and observe the "Standard Rules of the Advertising Activity".
The associated punished with a penalty of elimination shall be barred, for a period of one year, from being readmitted to the entity.
The readmission as an associate shall occur only when the Superior Board at the request of the person concerned and by a simple majority, judges remedied the effects of the act which led to the elimination and understands that there is a willingness to comply with the Bylaws and observe the "Standard Rules of the Advertising Activity".
Sanctions applied for lack of payment of contributions shall be considered closed upon payment of the debt.
The readmission in the case elimination for non-payment shall be made only upon payment of the accumulated debt and may be negotiated with the administrative sector of the entity the terms of this settlement.
The CENP’s bodies are:
It is forbidden to the member of the body created by these Bylaws to obligate or compromise the Association in businesses and subjects foreign to the purposes and social interests.
The General Meeting is the sovereign body of CENP with deliberative function and will comprise the Founding and Institutional associates, which are up to date with their social obligations, also participating therein, with a voice but without voting rights, the Honorary associated.
Each member of the General Meeting shall have one vote in its decisions.
The General Meeting shall meet:
The Ordinary Annual Meeting and the Extraordinary General Meeting may be cumulatively called and held in the same place, date, time and recorded in the same
The Meeting will be able to deal with a matter that is not included in your calling agenda, if so most present decide, sealed, however, in cases of dismissal of directors and statutory change.
The CENP administrator President shall, observing the provisions of this Statute, call the General Meeting.
The Extraordinary General Meeting shall be called upon a decision of two thirds (2/3) of the members of the Executive Board or one fifth (1/5) of the associates in good standing with the social obligations, being CENP’s legal department obligated to maintain and make available, permanently, the name of all associates in conditions to participate in the call.
The call shall be made by written communication indicating place and time, admitted the use of electronic means, with confirmation of receipt, with mandatory provision, simultaneously, of the full text of the call notice on the entity's website.
The associates entitled to voice and vote in the General Meeting shall be convened as established in the previous paragraph at least fifteen (15) days in advance. The other members shall learn about the Meeting, through the disclosure of the Notice on the Entity’s website, with the same advance.
The letter is admitted as the mandate referred to Item I of art. 12 for the accreditation of associates’ representatives at the General Meetings.
For approval of matter at the General Meeting called for amendment of the bylaws or for the dismissal of directors, it shall be required the favorable vote composed of two thirds (2/3) of those present, and it shall not deliberate on first call without the presence of an absolute majority of the associates, or, in the following calls, 1/3 of the associates entitled to voice and vote.
Except as provided in Paragraph of the preceding article, the General Meeting shall be installed on first call with the presence of half plus one of the number of associates entitled to vote and on second call with any number.
If thirty (30) minutes after the time set for the first call there is no legal quorum, the Secretary shall record the term in the attendance book, signed with the Chairman of the meeting.
CENP’s administrator President shall convene and preside over the General Meetings, being replaced in his impediments by the 1st, 2nd and 3rd Vice-Presidents, in that order, and he shall appoint the Secretary of the Meeting.
The decisions of the General Meetings shall be by secret vote, open vote and show of hands, according to the decision of the Meeting itself.
Minutes shall be drawn up, with the works and deliberations of the Meeting, signed by the President and Secretary of the Meeting. For validity of the act, it is enough the signature of those necessary to constitute a "quorum" for deliberation, in the book of attendance.
The Board of Directors and Governance is the collegiate body subordinated directly to the General Meeting, in charge of the management and governance of the entity, which will be carried out by an Executive Board, and responsible for the election of representatives of, among the members of the Higher Committee of Standard, indication and hiring of managing President, exclusively, the definition of entity's management policies and the governance system.
The Board of Directors and Governance will be composed by five (5) members, among individuals with recognized value performance in the advertising market, irreproachable reputation, whether or not in professional activity, elected by the General Meeting, with individual term of office of 02 (two ) years from the date of election and investiture to be held at the Annual General Meeting, exercising activity in voluntary and meritorious character.
In addition to the knowledge of best corporate governance practices, the Board members should be aligned and committed to the principles, values and code of conduct of entity.
In case of vacancy by resignation, death or disability, the General Meeting will decide at a special meeting, on the election and investiture of the deputy for the fulfillment of the tenure.
The Board of Directors and Governance will meet regularly every quarter and extraordinarily when necessary, whenever convened by the majority of its members or the Executive Board of CENP, to examine the agenda previously established.
In the first call, quorum will be required of half plus one of the members, to the meeting being convened and, on second call, with any number;
If thirty (30) minutes after the time determined for the first call there is no quorum, one member of the Board of Directors and Governance appointed by the managing President of CENP according to art. 40 of the Bylaws, will register in the Minutes, informing those absent on the issues dealt with and decisions made by a simple majority of those present. The minutes shall be drawn up by informing the General Meeting, at the first meeting of this entity.
The call referred to in the heading of this article will be made by electronic communication with proven receipt;
Board of Directors and Governance is liable for:
1st § The Board of Directors and Governance should propose, upon the approval by a simple majority of its members and subsequent resolution of the General Meeting:
2nd § The manager President of CENP will call and act as secretary of the meetings of the Board of Directors and Governance, and the Legal Department will support and record of the deliberations.
3rd§ Members of the Board of Directors and Governance will choose, each beginning of tenure, the representative responsible for chairing the meetings.
4th § The deliberations of the Board of Directors and Governance will be implemented by simple majority of votes, with the exception of the provisions of the first paragraph.
5th § In case of vacancy in the Executive Board, the vacancy will be occupied by election of the Board of Directors and Governance, which elected member will be vested in the same election meeting.
The Higher Committee of Standard is the regulatory body composed of 23 (twenty- three) members and an equal number of deputies, appointed by the founding entities of the CENP, to act on behalf of and in capacity of their representatives, as follows:
Sole Paragraph By agreement, CENP should have on the composition of its Higher Committee of Standard, one (1) representative appointed by the Government.
The Higher Committee will have a special representation of entities associated to CENP until the number of 04 (four), with consultative voice and without vote The entity inclusion will be by indication of the Executive Board to the Higher Committee, upon formal request of the concerned person and the unanimous vote of those present is required for approval.
The tenures of the members of the Higher Committee of Standards belong to the founders entities of CENP that have appointed thereof and will last for two (2) years.
The Higher Committee of Standards is liable for all assignments on ethical and commercial issues in the advertising market, with respect to the Standard for Advertising Activity, and other regulatory acts:
Deliberating privately on:
Provided however, there is relevant agenda for discussion, the Higher Committee of Standards will meet regularly, once every three months and, extraordinarily, whenever convened.
The Executive Board of the CENP, administrative body of the entity, will have seven (07) members, vested with general and special powers, and thus constituted: 1 (one) managing President hired; three (3) Vice-Presidents [appointed according to Bylaws] chosen from among the members of the Higher Committee of Standards representing, respectively, the Advertisers, Advertising Agencies, Media; and three (3) Directors with no specific designation, elected by the Board of Directors and Governance.
1st § The Board of Directors and Governance will hire the manager President of the entity, whose choice is a references in the market, a professional among persons of recognized skills and unreputable conduct, determining his compensation, according to the letter "a" of item VIII, the art. 34.
2nd § The Board of Directors and Governance will choose among the members of the Higher Committee of Standards, representatives of Advertisers, Agencies, Media, the names of candidates to the three Vice-Presidencies and three Directors without specific designation, of the entity whose investiture in an election year of the Executive Board will be made by the Annual General Meeting.
3rd § The Executive Board will hold office for two (2) years, ensuring, for continuity, automatic extension until the investiture of their successors, which could be made up to thirty (30) days.
4th § In addition to the exceptions expressly set forth in these Bylaws, and adopted on behalf of the professional work being performed, no other activity will be performed with compensation, which is considered as a social contribution on behalf of ethics and development of advertising activity.
The manager President of CENP will comply with and enforce these Bylaws and the deliberations by General Meeting of the entity, Higher Committee of Standards, the Board of Directors and Governance, the Ethics Committee and Audit Committee, also by the following actions:
1st Vice-President of CENP is liable for:
2nd Vice-President of CENP is liable for:
Sole Paragraph In the absence of the 2nd Vice-President, the entity's manager President will appoint the secretary of the meeting.
3rd Vice-President of CENP is liable for:
Sole Paragraph The power of attorney under the item II of this article will be granted by decision of the Executive Board and will be subject to record in the minutes of the meeting that so authorized.
The Executive Board is liable by a Director for:
The CENP Ethics Council is the competent body to reconcile and mediate and arbitrate conflicts between agents and interests of the market relating to commitment to the "Standard Rules of the Advertising Activity", comprising:
May not participate in the Council of Ethics:
It is incumbent upon CENP Ethics Council:
The Ethics Council, pursuant to its internal regulations which shall establish the specific powers of each body, consists of:
1st § The CENP’s administrator President, pursuant to art. 35 of these Bylaws, shall also exercise specific powers in the Ethics Council.
2nd § Meeting the provisions of Article 40, the Ethics Council Chambers shall be composed of representatives of 03 segments: Advertising Agencies, Advertisers and Communication Vehicles.
3rd § The Superior Board shall choose from among those nominated by the founding entities to integrate the Ethics Council the six (06) members of the College of Presidents, two each sector represented, who shall whenever possible always on a rotating basis, chair the Conciliation and Mediation Chambers, as well as Arbitration and Ethical Conflicts Chambers.
4st § The mandate of the College of Presidents members, shall be of two (2) years, coinciding with the members of the Executive Board
5st § The College of Presidents shall receive and review appeals, knowing and judging only the cases it deems contain reasonable doubt of trial, or are against decision that clearly goes against the "Standard Rules of the Advertising Activity", the principles of free competition and fair trade practices.
6st § In the case of absence or impediment of members of the College of Presidents, the Executive Board shall indicate, among the members of the Council, an ad hoc Chairman for the meeting chambers, so as not to undermine the ethical operation of the entity.
7st § The calls of the Ethics Council shall be made by the Executive Secretariat of the Ethics Council according to the cases under consideration, always with care necessary to ensure that procedures are ready for consideration, always taking care to preserve the Directors of time, acting on behalf of the ethical principles and with the sacrifice of their professional activities.
Integrate the CENP Ethics Council shall be considered meritorious work for the advertising and good business practices and relevant value service to the good relations between Advertisers, Agencies and Communication Vehicles, and shall not be paid.
The Superior Board may establish a Chamber for special and transient operations outside the municipality headquarters, composed of at least 3 (three) and at most six (6) members appointed by the Founding entities from individuals operating in the market where the Board shall meet to reconcile, mediate, and in the event of non-execution of an agreement, arbitrate local ethical procedures.
The Chamber shall be chaired by person previously designated by the Executive Board, who shall establish the meeting agenda, whose results may be appealed to the College of Presidents.
The holding and resolution of Conciliation and Mediation chambers, the Arbitration and Ethical Conflicts chambers and College of Presidents shall require the presence of at least three (03) members.
The Executive Secretariat shall record the presence of Board members to the Chambers meetings, reporting every six months to the Executive Board, the frequency table. In the case of continued and unexcused absences, it shall be requested from the entity that has indicated, the replacement of the Director.
Meetings of the Ethics Council shall be held on confidential basis, being prohibited the disclosure by directors and technical staff of CENP of any details of the discussions or the adopted decision Exempted forecasts contained in these Bylaws in art. 63.
The resolutions of the Ethics Council shall be adopted by simple majority.
1st § The Presidents of Arbitration and Ethical Conflicts Chambers entitled to vote and, in the case of a tie, shall utter cumulatively, the casting vote.
2nd § It shall be up to the Executive Secretariat of the Ethics Council, to secretary of the Ethics Council meetings, being responsible for the drafting of the respective minutes.
3rd § Each member of the Ethics Council shall be entitled to one vote, except in the case provided for in paragraph 1 of this article.
4st § In view of acts regarding which the Director may have interest in employment relationship or activity, or professional involvement that endangers the exemption and/or autonomy of the body, the Ethics Council member must state his reasons in advance and argue his own suspicion, being unable to participate in the debates and vote, being replaced by another Director representing the same segment.
The judgments of the Arbitration and Ethical Conflicts Chambers may be appeal to the College of Presidents, as provided for in Article 43 of these Bylaws.
For meetings of the Ethics Council Chambers, the Executive Secretary shall proceed, through the secretariat, with the prior consultation with the Board to know the availability of time to the presence within the prescribed day, always acting to divide the work, respected wherever possible, parity of representation.
The convening of meetings of the Ethics Council shall be made through the preparation of the agenda of the procedures to be analyzed giving priority to those in which there has been written statement by the interested party.
The Ethics Council shall always act upon representation of the CENP administrator President, based on facts raised by technical diligences for verification or request based of certified Advertising Agency, vehicle or member Advertiser the associated Founder, Institutional or Effective as well as the Founding Institutional or Effective associates themselves.
For the purpose of resolving disputes and conflicts of business relationship between agencies, vehicles and advertisers, on the initiative of either party and according to the provisions of Law No. 9.307, of September 23, 1996, which provides for arbitration, the procedures shall be submitted in the event of not achieving agreement in the Conciliation and Mediation Chambers, an Arbitration and Ethics Conflicts Chamber, integrated always by three (3) members, with the specific purpose of reconciling the differences identified.
In order to ascertain compliance of trade relations and professional practices with the current legislation and self- regulation, CENP may avail itself of the support of entities, companies and professionals by hiring services and conclusion of agreements.
The Internal Regulation of the Ethics Council shall be drawn up clearly and succinctly, disciplining the stages of assessing the ethical procedures from the representation to the final judgment of the adopted decisions.
The Supervisory Board is the supervisory body of CENP and shall consist of three (3) members elected by the General Meeting among representatives of the founding members, institutional and effective for a term of two (2) years.
They may not be part of the Supervisory Board members of the Executive Board and Board of Directors and Governance
The Supervisory Council of CENP shall:
In the event of resignation or incapacity of a member of the Supervisory Board, the Superior Board shall appoint a substitute until the next Shareholders Meeting for the new member's election.
The Audit Committee shall meet ordinarily in the first half of each year and extraordinarily when called by the CENP administrator President.
The decisions of the Supervisory Board shall be taken by majority vote.
The Media Technical Committee (CTM) is the specialized agency in the research sector, media and circulation and it shall be integrated by technicians of recognized competence in the chosen market by the Executive Board and approved by the Executive Board.
1st § The CTM shall be responsible for reviewing the accreditation requests from suppliers related services to the best practice of the study activities, planning, negotiation and media execution, recommending to the Executive Board of CENP acceptance of requests always using, the analysis work exclusively technical data. In case of refusal, the applicant Supplier shall be informed of the recommendation and may join with new request once met the technical deficiencies identified.
2nd § The CTM shall act also as a consulting body and the technical advice authority for all matters relating to the media and related to Annex "A" of Standard Rules of the Advertising Activity, which deals with the Professional Structure, Technical and Media resources of the agencies;
3rd § The CTM shall be comprised equally by twelve (12) Media professionals, of recognized competence, who exercise activity in Advertising Agencies, Communication Vehicles and Advertisers. Each member of CTM upon acceptance shall appoint one (1) alternate with recognized technical capacity to function as a full member was in cases of absence or disability of the holder. Alternates should be recognized by the Executive Board for them to act as supplementary rather effective member of the CTM;
4st § The CTM shall feature bylaws and develop its work with the support Functional Legal Department of CENP, who shall act as delegated by the Board Executive as art. 39 of the bylaws, including with regard to the call meetings, documentation and record in the minutes of that is treated;
4st § The CTM shall feature bylaws and develop its work with the support Functional Legal Department of CENP, who shall act as delegated by the Board Executive as art. 39 of the bylaws, including with regard to the call meetings, documentation and record in the minutes of that is treated;
5st § The mandate of the CTM members shall run for two (2) years from the date of first meeting, renewable for equal periods;
6st § The activities performed by CTM members shall be considered high importance in favor of advertising activity and shall be communicated to merit effects professional, to their respective companies.
It is the responsibility of the Media Technical Committee to establish principles for analysis of method and Media Information Providers in general, for service accreditation purposes mentioned in the "Standard Rules of the Advertising Activity".
The Price Lists deposit is the depository mechanism of lists of reference prices, individual and autonomous communication vehicles associated with CENP and acceding to Standard Rules of the Advertising Activity, and its intellectual property publication, as well as responsibility for the content now deposited for compliance of which set the item 10 of the Code of Ethics of Advertising Professionals, turned into legal principle of the advertising activity by art. 17 of Law No. 4.680/65, and the art. 14 of Decree No. 57.690/66.
Deposits shall be received in order to ensure completeness, with free access to the data deposited to the approved agencies, advertisers and associated public bodies of any sphere or power to register previously approved by appointed Director, as art. 39 of these Bylaws. After completing the technical safety requirements, It is released by the access password, ensuring thus the inviolability of the data deposit.
In exceptional circumstances and always in the interest of good business practices and freedom competition, the administrator President of CENP, may authorize, by definite period, access to the data to advertisers deposited without associative condition.
For public knowledge and practical value, the deposit system shall have the trade name of Banco Único de Listas de Preços - BUP.
The economic resources of CENP shall consist of:
1st § The Associated ABERT, for representing the Radio and Television, shall contribute with double the amount corresponding to the founding members.
2nd § Any income earned by CENP shall have exclusive destination and binding on the financing of its social objectives and are considered illegitimate and void any acts contrary to this provision.
The payment of the associated contribution shall be made in CENP headquarters, or to whom is assigned the collection, in intervals and within the values established in accordance with the previous article, respecting the maturity date of the instrument used to collection.
The "Standard Rules of the Advertising Activity", annexes and amendments are the sole responsibility of the Executive Board, whose execution is entrusted to the CENP, registered under No. 237047, 1st Official Registration of Deeds and Documents of São Paulo, on September 03 1999.
The decisions of the Arbitration and Ethical Conflicts Chambers and College of Presidents regarding the protection of the "Standard Rules of the Advertising Activity" may result in the adoption of the following steps:
1st § The Ethics Council shall not adopt the measure under letter "c" in cases deriving from representation of CENP administrator President related to situation of non-compliance with the Standard Rules regarding the standard discount and estimated parameters in Annex B.
2nd § The Communication Vehicles, in whose name the CENP inspection, regarding the standard agency discount is exercised, shall be communicated in the decisions of the Ethics Council adopted based on the letter "b".
3rd § The Ethics Council may recommend further that the CENP represents against offenders before the competent authority in accordance with arts. 15 and 16 of Law 4.680 / 65, and arts. 26 to 30 of Decree No. 57.690/66.
4st § The "Standard Rules of the Advertising Activity" shall be applied both in spirit and in the letter.
The social and financial years shall match the calendar year.
Matters not specifically provided for in these Bylaws shall be resolved by the Executive Board, that it shall apply the Law 4.680 / 65, Decree No. 57.690/66, the Standard Rules and, additionally, the legislation in force in the Country.
São Paulo, November 27, 2018.
Approval by the General Meeting on 11.27.2018.