SÃO PAULO, December 8, 2000
CENP – Conselho Executivo das Normas-Padrão, aiming at defining requisites to certify Advertising Agencies established the following: in order to have a company receive the "Certification of Technical Qualification", the company must be constituted as Advertising Agency meeting every demand required by the Standard Norms for the Advertising Activity, while other occasional social activities performed by the agencies must only be complementary and / or subsidiary, but always linked to the main activity which is described as creative, production and advertising mediation (brokarage).
Petrônio Correa
President
Note: The following text was freely translated into English and is valid for all legal purposes the original version in Portuguese.
Av. Paulista, 2073 – Edifício Horsa II – 6th floor – Room 601 Conjunto Nacional – São Paulo/SP – Brazil – Zip Code 01311-940
Phone (11) 4858-8043
© 2021 – CENP – All rights reserved | Developed by Control+f5
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Caio Barsotti é graduado em história e geografia e pós-graduado em marketing pela ESPM. Atuou em agências como Salles, Almap e DPZ, e em veículos como Lance!, Rádio Scala FM, TV Sorocaba (afiliada SBT) e Yahoo!.
Entre 2003 e 2006, na Presidência da República, exerceu o cargo de Secretário de Comunicação Integrada da SECOM-Secretaria de Comunicação Social, desenvolvendo as atividades de coordenação e supervisão da publicidade dos órgãos federais. Durante este período foi membro da diretoria da ABA-Associação Brasileira de Anunciantes como Vice-Presidente.
Em 2006 assumiu a diretoria comercial das 8 emissoras da Rede Paranaense de Comunicação-RPC (Afiliadas Globo), de onde se desligou para integrar o CENP-Conselho Executivo das Normas-Padrão, entidade que promove e zela pelas melhores práticas comerciais no mercado publicitário, garantindo a existência e a competitividade dos seus agentes (anunciantes, agências e veículos), independentemente do seu porte e recursos.
Atualmente é Presidente do CENP, auxiliando anunciantes, agências e veículos a realizarem negócios em ambiente seguro, transparente, célere e compliance às Normas-Padrão da Atividade Publicitária.
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