São Paulo, September 9, 2014. *
Whereas:
DECIDES:
First - In applications for certification / revalidation, or at any time in the assessment of technical capacity, Advertising Agency shall be required to certify to have, permanently, specialized personnel structure, referred to in item 2.5.3 of the Advertising Activity Standards;
Second - The evidence referred to in the previous article shall be made by the demonstration, in a legal document, the professional practice at least of two (2) advertising experts referred to in art. 3 of Law no. 4.680 / 65, a condition that shall be demonstrated by (i) diploma of recognized school specialized in education of advertiser and / or (ii) professional registration pursuant to art. 8 of Law no. 4.680 / 65;
§ 1º. Failing to fulfill the second item above, proof of technical training should be made by submission of documents, as provided for in sole paragraph of art. 8 of Law No. 4.680 / 65;
§ 2º. If the provisions of 1st § could not be fulfilled, another document should be accepted which fulfills the same purpose.
Caio Barsotti
President
* First wording approved on 02.11.2014.
Av. Paulista, 2073 – Edifício Horsa II – 6th floor – Room 601 Conjunto Nacional – São Paulo/SP – Brazil – Zip Code 01311-940
Phone (11) 4858-8043
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Caio Barsotti é graduado em história e geografia e pós-graduado em marketing pela ESPM. Atuou em agências como Salles, Almap e DPZ, e em veículos como Lance!, Rádio Scala FM, TV Sorocaba (afiliada SBT) e Yahoo!.
Entre 2003 e 2006, na Presidência da República, exerceu o cargo de Secretário de Comunicação Integrada da SECOM-Secretaria de Comunicação Social, desenvolvendo as atividades de coordenação e supervisão da publicidade dos órgãos federais. Durante este período foi membro da diretoria da ABA-Associação Brasileira de Anunciantes como Vice-Presidente.
Em 2006 assumiu a diretoria comercial das 8 emissoras da Rede Paranaense de Comunicação-RPC (Afiliadas Globo), de onde se desligou para integrar o CENP-Conselho Executivo das Normas-Padrão, entidade que promove e zela pelas melhores práticas comerciais no mercado publicitário, garantindo a existência e a competitividade dos seus agentes (anunciantes, agências e veículos), independentemente do seu porte e recursos.
Atualmente é Presidente do CENP, auxiliando anunciantes, agências e veículos a realizarem negócios em ambiente seguro, transparente, célere e compliance às Normas-Padrão da Atividade Publicitária.
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