Maintaining Entities:
  • logo ABAP
  • logo ABERT
  • logo Associação Brasileira de Marketing & Negócios
  • logo Abooh
  • logo ABTA
  • logo ANER
  • logo ANJ
  • imagem Central de Outdoor
  • logo Fenapex
  • logo FENAPRO
Professionals Entities Adhering:
  • logo Associação Baiana do Mercado Publicitário
  • logo Associação Brasileira de Propaganda
  • logo Associação dos Profissionais de Propaganda
  • logo Associação Riograndense de Propaganda
  • logo Grupo de Atendimento SP
  • logo Grupo de Mídia São Paulo
  • logo Grupo de Mídia Rio de Janeiro
  • logo Grupo de Planejamento
Related Entities:
  • logo Associação Brasileira de Empresas de Pesquisa
Documentos >> # Standard Norms
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# Standard Norms

For Brazilian advertising agencies, complying with the Standard Norms and, consequently, being certified by CENP represents technical qualification and excellence in ethical and commercial conduct guided by the best practices.

Certified agencies do business with more agility and security and they are even more respected, assured they will be differentiated through creativity.

In cases of dispute, for instance, the arbitration model used by CENP ensures exemption and compliance with precepts by all, under constant verification.

Standard Norms of Advertising Activities

Annex “A” to Standard Advertising Standards adopted on 16/07/2019, to enter into force on Jan/2020