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Caio Barsotti

Caio Barsotti
Presidente

Caio Barsotti é graduado em história e geografia e pós-graduado em marketing pela ESPM. Atuou em agências como Salles, Almap e DPZ, e em veículos como Lance!, Rádio Scala FM, TV Sorocaba (afiliada SBT) e Yahoo!.

Entre 2003 e 2006, na Presidência da República, exerceu o cargo de Secretário de Comunicação Integrada da SECOM-Secretaria de Comunicação Social, desenvolvendo as atividades de coordenação e supervisão da publicidade dos órgãos federais. Durante este período foi membro da diretoria da ABA-Associação Brasileira de Anunciantes como Vice-Presidente.

Em 2006 assumiu a diretoria comercial das 8 emissoras da Rede Paranaense de Comunicação-RPC (Afiliadas Globo), de onde se desligou para integrar o CENP-Conselho Executivo das Normas-Padrão, entidade que promove e zela pelas melhores práticas comerciais no mercado publicitário, garantindo a existência e a competitividade dos seus agentes (anunciantes, agências e veículos), independentemente do seu porte e recursos.

Atualmente é Presidente do CENP, auxiliando anunciantes, agências e veículos a realizarem negócios em ambiente seguro, transparente, célere e compliance às Normas-Padrão da Atividade Publicitária.

caio@cenp.com.br

Guia Sindical Patronal - É necessário Filiar-se?

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Empresário Individual (MEI) pode se cadastrar no CENP?

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Quais os Itens analisados para a certificação?

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O Documento Profissional das Agências

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Normative Communication nº 01 – Activities of Agencies

Normative Communication nº 04 – Bartering Compensation

Normative Communication nº 05 – Termination of contracts

Normative Communication nº 010 – Experimental Agencies / Laboratories

Normative Communication nº 012 – Specialized Agencies

Normative Communication nº 013 – S-System

Normative Communication nº 014 – Null Cost

Normative Communication nº 015 – Communication for Regulation in House-Agency

Normative Communication nº 016 – Certification of Advertisement Agency (Company’s Purpose)

Normative Communication nº 017 – Advertisign Agencies Certification – Minimum Professional Structure

Normative Communication nº 018 – Accreditation of Media information Services

Normative Communication nº 019 – Advetisement Account – Concept/Definition

Standard Norms For Advertising Activities

Recomendations on best Private Bidding Pratices

EXHIBIT” A” of the Advertising Activity Standards of Professional

Legislation and Standarts os Advertsiging in Brazil

Brazilian Economic Vision Model of Advertising

Compliance and Ethic Propositions in Advertisign Self Regulation

Resolution 01/2019 – Comunication / Dislosure Vehicle

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Caio Barsotti
Presidente