To contribute to the improvement of media planning, Cenp provides certified Agencies with annual media revenue of up to 500 thousand reais, exclusively, access to the Media Information Bank, which brings together studies accredited by the CTM – Technical Media Committee. This Bank is the result of a partnership with suppliers/research institutes that provide, free of charge, the research and elements considered essential for media planning.
The Bank is quite diversified: it has a study of Media Consumption Habits, Open TV Audience, Radio and Internet, Newspaper Circulation and Advertising Investment data, in many categories, in various markets.
Av. Paulista, 2073 – Edifício Horsa II – 6th floor – Room 601 Conjunto Nacional – São Paulo/SP – Brazil – Zip Code 01311-940
Phone (11) 4858-8043
© 2021 – CENP – All rights reserved | Developed by Control+f5
Cookie | Duração | Descrição |
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Caio Barsotti é graduado em história e geografia e pós-graduado em marketing pela ESPM. Atuou em agências como Salles, Almap e DPZ, e em veículos como Lance!, Rádio Scala FM, TV Sorocaba (afiliada SBT) e Yahoo!.
Entre 2003 e 2006, na Presidência da República, exerceu o cargo de Secretário de Comunicação Integrada da SECOM-Secretaria de Comunicação Social, desenvolvendo as atividades de coordenação e supervisão da publicidade dos órgãos federais. Durante este período foi membro da diretoria da ABA-Associação Brasileira de Anunciantes como Vice-Presidente.
Em 2006 assumiu a diretoria comercial das 8 emissoras da Rede Paranaense de Comunicação-RPC (Afiliadas Globo), de onde se desligou para integrar o CENP-Conselho Executivo das Normas-Padrão, entidade que promove e zela pelas melhores práticas comerciais no mercado publicitário, garantindo a existência e a competitividade dos seus agentes (anunciantes, agências e veículos), independentemente do seu porte e recursos.
Atualmente é Presidente do CENP, auxiliando anunciantes, agências e veículos a realizarem negócios em ambiente seguro, transparente, célere e compliance às Normas-Padrão da Atividade Publicitária.
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