Media Information
Bank

Media Information
Bank

To contribute to the improvement of media planning, Cenp provides certified Agencies with annual media revenue of up to 500 thousand reais, exclusively, access to the Media Information Bank, which brings together studies accredited by the CTM – Technical Media Committee. This Bank is the result of a partnership with suppliers/research institutes that provide, free of charge, the research and elements considered essential for media planning.

 

The Bank is quite diversified: it has a study of Media Consumption Habits, Open TV Audience, Radio and Internet, Newspaper Circulation and Advertising Investment data, in many categories, in various markets.