Media Technical
Committee (CTM)

Media Technical
Committee (CTM)

It is responsible for analyzing the accreditation requests of input suppliers, related to the best practice of the media study, planning, negotiation and execution activities.


It also acts as a consultancy and technical advisory body regarding compliance with Annex A (use of media research services).


CTM recommends to Cenp’s Executive Board the acceptance or not of accreditation requests, always considering exclusively technical data in the analysis work.

Advertising Agencies

Boaventura JuniorAgência DPZ&T12/09/17
Celia CostaBETC/Havas24/09/19
João OliverWunderman Thompson11/04/17
Rodolpho AguiarDentsu Brand24/07/20
Thiago RodriguesBETC/Havas13/03/12


Francisco Batajelo GM24/07/20
Henrique BelmonteUber Technologies29/01/13
Leandro ClaroBTG Pactual24/07/20
Patricia GarridoNuBank10/12/19
Polyana MazzaOLX Brasil27/11/18
Ricardo ArmbrustJohnson & Johnson12/09/17
Thiago BaltarAsa Investiments24/07/20


Adriano NakanishiO Estado de S. Paulo12/09/17
Andrea Costa do NascimentoSBT29/01/13
Fábio TachibanaUOL23/04/19
Giani Giraldi ScarinGlobo28/04/16
Jessica ArslanRede Bandeirante - TV Band12/09/17
Larissa MedialdéaGlobo09/06/21
Suellen MedeirosInfoglobo12/11/20
Vânia Maria FerreiraRede Record05/08/13



*Professional “with notable knowledge in the area of media research and / or circulation check, recruited from independent consultants and researchers active in the academic field, which are not directly linked to advertising company, vehicle and agency” (Art. 1 § of the Rules of Procedure of the Technical Committee on Media).


Antonio Ricardo Ferreira08/04/14
Marcelo Coutinho25/04/13
Sergio Viriato06/07/17
Sonia Leme09/03/12


Sandra SteccaConsultora24/07/20