The CTM (Media Technical Committee), as it is more commonly known, is responsible for the analysis of the certification applications from input suppliers, aligned with the best practices of activities related to studies, planning, negotiation and media execution.
It also works as a consulting and technical advice body regarding the compliance with Annex A (use of media survey services).
It is integrated to CENP organic structure and formed by 24 members, among officeholders and deputies, media professionals of renowned competence, who perform their activities at advertising agencies, media companies and advertisers.
The CTM recommends to CENP Executive Board the acceptance or not of certification applications, always taking, exclusively, technical data into consideration in their analysis.
Andrea Costa do Nascimento
Giani Giraldi Scarin
Vânia Maria Ferreira
*Professional "with notable knowledge in the area of media research and / or circulation check, recruited from independent consultants and researchers active in the academic field, which are not directly linked to advertising company, vehicle and agency" (Art. 1 § of the Rules of Procedure of the Technical Committee on Media).