Maintaining Entities:
  • logo ABAP
  • logo ABERT
  • logo Associação Brasileira de Marketing & Negócios
  • logo Abooh
  • logo ABTA
  • logo ANER
  • logo ANJ
  • imagem Central de Outdoor
  • logo Fenapex
  • logo FENAPRO
Professionals Entities Adhering:
  • logo Associação Baiana do Mercado Publicitário
  • logo Associação Brasileira de Propaganda
  • logo Associação dos Profissionais de Propaganda
  • logo Associação Riograndense de Propaganda
  • logo Grupo de Atendimento SP
  • logo Grupo de Mídia São Paulo
  • logo Grupo de Mídia Rio de Janeiro
  • logo Grupo de Planejamento
Related Entities:
  • logo Associação Brasileira de Empresas de Pesquisa
Sobre o CENP >> # Mission, vision and values
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# Mission, vision and values


CENP, as a commercial ethics entity, is dedicated to fostering free and fair competition, assisting in the understanding and motivating the compliance with legal norms and self-regulation, pillars of the Brazilian model of advertising business.
Historically based on best practices, it promotes an ethical, secure, transparent, sustainable and high-leveled quality standard environment, through a respectful and participative coexistence of economic agents in their bodies, considered permanent forums for the updating of the Standard Norms of Advertising Activities and solution of ethical conflicts.


Recognized as a center of information and reference on best practices of commercial relations and a permanent forum of governance and solution of ethical conflicts for advertisers, agencies and the media, based on the Standard Norms of Advertising Activities, always in compliance with the law